Sometimes when I meet with business owners, they have a plan for exactly how they want their website to look before I’ve had a chance to really question them on the purpose of their site. While it is great to have a business owner who knows what they want, it can also be difficult to get them to focus on the real purpose of their website.
What purpose?
Every business website should perform a function for that business. One very important function is to have a call to action with a something your visitors are to complete from the website. Do you want them to call? Do you want them to sign up for something? Do you want them to buy? Do you want them to request a demo?
Then where is your call to action?
You need to tell your visitors exactly what you want them to do on every page of your website. Call to actions can be colored buttons telling them to do something, or a short form that collects information, or a coupon to be printed out to bring into your business.
Call to actions are statements like
Checkout Now
Subscribe Here
Call Us Today
Apply Now
Get Stared Today
Buy it Now!
Act Now. Before (date).
View Demo
Join Now!
Call us Now
When a visitor arrives on your website what should they want to do? What will they want to do? Using a clear call to action on every page makes it easy for your visitors to understand not only what you would like them to do, but also why to do it and what benefits the can expect if they do. Your call to action does not need to be the same for each web page. Instead smaller actions can lead your visitors toward your ultimate business goal – more conversions!
Right?
Having trouble thinking of your call to actions? Call us at 707-578-1390 today to set an appointment for us to discuss how effective web copy with a perfect call to action can reap big rewards.
Our continued success to you,
About Forward Motion Studios -
Forward Motion Studios™ is a Santa Rosa Web Design company that builds, hosts and supports custom websites for businesses. This includes simple, brochure-like web pages to highly complex, software and database-driven eCommerce websites with B2B shopping carts. You can catch their Tweets at twitter/forwardmotion.
