Sometimes when a client has been blogging or has a call to action on a website page for a while and nothing seems to be happening – either they aren’t getting blog comments, visitors aren’t filling out a form or initiating the call to action – they say, “Why isn’t anyone [fill in blank]?”
It’s as if publishing a blog post or launching a new web page is, as if by magic going to make web visitors care and come beating a path to your door.
It doesn’t work that way.
Ever.
And these are the questions I’d ask you about your website or blog -
- Is your blog post/website all about you and not about the web visitor? Are you solving a problem for your reader? Are you teaching them something new? Are you at least making them laugh, making them think or surprising them? If not – why should they come visit you?
- Is your blog/website easy to read? Are paragraphs broken up into three sentences or less? Is the information scannable?
- Is your content direct and to the point? If it’s a blog – are your posts around 500 words with your main point in the first paragraph?
- Have you marketed your blog or website? Have you included it in your email signature lines? Have you used email marketing? Social Media? Is the information getting in front of the people you want seeing it?
- Do you have a personalized “About Us/Me” page? Some visitors want to know more about you before they trust you enough to engage with you.
- Do you follow a keyword plan and did you stick to that plan with your content?
- Are you offering something that your reader can’t find anywhere else on the web?
The bottom line is the user comes first. Always think of the end user. If you make a nice looking, informative and useful website (or blog) for the visitor then you are guaranteed to get more traffic.
It really is as simple as that.
Not sure if your blog or website is engaging to your visitors? Call us at 707-578-1390 today and set an appointment to have us offer you feedback on what you’ve been doing. We’re more than happy to offer you advice on how to make your message more appealing to your market.
Our continued success to you,
