Web Site Design Terms & Definitions brought to you by Santa Rosa Web Design Company Forward Motion Studios

A -

AJAX is an acronym for asynchronous JavaScript and XHTML which are a group of interrelated web development techniques used on the client-side
to create interactive web applications or rich Internet applications.

It is referred to an image that changes over time. A simple example is Abacus logo where the red dot is moving up and down every several seconds.

Short for Active Server Pages that is used for creating dynamic content of a web page. Technically said it is a server side scripting language. It is mostly used on Windows platforms.

B -

Bandwidth is the maximum amount of data that can travel a communications path in a given time, usually measured in seconds. If you think of the communications path as a pipe, then bandwidth represents the width of the pipe that determines how much data can flow through it all at once.

Also referred to as a banner ad, a banner is a typically rectangular advertisement placed on a Web site either above, below or on the sides of the Web site’s main content and is linked to the advertiser’s own Web site.

A blog is a shortened version of the term “weblog” and is a specific type of website. Blogs have regular entries of commentary, descriptions of events, or other material
such as graphics or video. Entries are displayed in reverse-chronological order. Design To The Finish Line is an example of a blog.

Very often called Web browser, a software application used to locate and display Web pages. The two most popular browsers are Microsoft Internet Explorer and Netscape Navigator. There are many other browsers like Firefox, Opera, Safari and Chrome.


C -

Cache is a temporary storage area on your computer where frequently accessed data can be stored for rapid access. Once the data is stored in the cache,
it can be used in the future by accessing the cached copy rather than re-fetching or recomputing the original data.

Artwork or printout that is ready to be photographed and made into a printing plate for offset reproduction.

Short for Cyan-Magenta-Yellow-Black, CMYK is a color model in which all colors are described as a mixture of these four process colors. CMYK is the standard color model used in offset printing for full-color documents. Because such printing uses inks of these four basic colors, it is often referred to as four-color printing.

Change in image color resulting from changes in register, ink densities or dot gain during four-color process printing.

Content, which refers to web content, is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations.

Also referred to as a tracking cookie, browser cookie, and HTTP cookie, is a small piece of text stored on a user’s computer by a web browser. A cookie consists of one or more name-value pairs containing bits of information such as user preferences, shopping cart contents, the identifier for a server-based session, or other data used by websites.

D -

A special way of organizing computer data. It looks like a table implemented columns and rows for fast accessing data from any of the cells in the table. There are many different types of databases but all of them work on the same principle. Databases are very useful for storing and organizing data for later retrieval. Very often used for managing accounts, managing user information, creating guest books and bulletin boards, even this page (dictionary) is implemented with database.

A web page that supports interactive discussions by users. Users submit text content using a form, that is saved on the server and that way make it available to other visitors.

The Domain Name System which identifies each computer as a network point on the Internet using an internet protocol address systems to translate from domain name to IP and reverse.

A unique name that identifies one or more IP addresses. For example, the domain name represents one IP address. Domain names are used in URLs to identify particular Web pages. Every web site that you visit is stored under domain name.

Part after the dot in the domain name is a domain name extension. In the domain, domain extension is .ca . There are many other domain name extensions such as .com .net .org .gov .edu .mil .info .web .us .uk .cc .it .mx .ba and many others.

Downloading is the method by which users access and save or “pull down” software or other files to their own computers from a remote computer, usually via a modem.

Dots Per Inch is the maximum dots a printer can print per inch.  It also refers to the number of pixels that represents one inch.

E -

E-Commerce means conducting business on the Internet. It is mostly referred to buying and selling items on line.

A way of coding the information in a file or e-mail message so that if it is intercepted by a third party as it travels over a network it cannot be read. Only the persons sending and receiving the information have the key and this makes it unreadable to anyone except those persons (your browser does it automatically).

F -

A free-access social networking website that is operated and privately owned by Facebook, Inc.

Browser independent vector and graphic animation technology owned by Macromedia Inc.. Most browsers support Flash technology and one flash animation looks the same on all browsers.

A Santa Rosa web design and graphic design firm located in Sonoma County California. Forward Motion Studios specializes in custom web and graphic designs with an emphasis on Internet Marketing. FMS additionally provides custom Logo design, Business card design, Newsletter design, Letterhead design, SEO, Print and Web advertisements, Restaurant menu design, Poster design, Flyer design, Brochure design, Business blogs, WordPress blogs, Website maintenance, Affordable web hosting, and Stock, Commercial & Web Photography.

Stands for File Transfer Protocol which is one of the methods of transferring files over the Internet.

G -

Means graphics interchange format, it is a bit-mapped graphics file format used by the World Wide Web. The format supports up to 8 bits per pixel, allowing a single image to reference a palette of up to 256 distinct colors chosen from the 24-bit RGB color space. It also supports animations and allows a separate palette of 256 colors for each frame. The color limitation makes the GIF format unsuitable for reproducing color photographs and other images with continuous color, but it is well-suited for simpler images such as graphics or logos with solid areas of color.

H -

It is a first page (also called opening page) of a Web site.  Some people mistakenly refer to it as a Splash page.

Hosting is a service provided by hosting company. That’s a place (a computer available on the Internet) where web site is stored and made available to web site users to view the content of that web site.

Stands for HyperText Markup Language, the authoring and editing language used to create web pages on the World Wide Web.

The Hypertext Transfer Protocol – HTTP – provides a standard for Web browsers and servers to communicate.

Means HyperText Transport Protocol Secure which is the protocol for accessing a secure Web server. Using HTTPS in the URL instead of HTTP directs the message to a secure port number rather than the default Web port number of 80. The session is then managed by a security protocol such as SSL.

Hue is one of the main properties of a color, defined technically as “the degree to which a stimulus can be described as similar to or different from stimuli that are described as red, green, blue, and yellow.” The other main correlates of color appearance are chroma, saturation, lightness, and brightness.

I -

The largest global network connecting millions of computers. It is strictly based on TCP/IP protocol for communication between host and server.

A private network belonging to an organization, usually a corporation, accessible only by the organization’s members, employees, or others with authorization.

An IP (Internet Protocol) address is a unique identifier for a point or host connection on an IP network. An IP address is a 32 bit binary number usually represented as 4 decimal values, each representing 8 bits, in the range 0 to 255 (known as octets) separated by decimal points. It is just a number like

J -

A short program written in Java (not JavaScript) that is attached to a World Wide Web page and executed by the browser machine. Often used for complicated web applications.

JavaScript is a client-side scripting language that allows dynamic behavior to be specified within HTML documents. Most browsers support java however some browsers are disabled for JavaScript use.

Stands for Joint Photographic Experts Group. JPEG uses compression technique for color images and therefore some details are lost in the compression yet giving relatively good quality. It is widely used on the Internet and other digital applications.

K -

An index term, subject term, subject heading, or descriptor, in information retrieval, is a term that captures the essence of the topic of a document or web page and assists search engines in indexing your web pages.

L -

Sometimes called hyperlink. A link is object on the web page. When visitor of a web site click with the mouse on that object then user is taken to another web page where the link is pointing to. Different types of links are: text links, graphic links, java links, form links and some other which are not very important.

Logo is a term used to refer to a graphic symbol or emblem commonly employed by commercial enterprises, organizations and even individuals to aid and promote a public image.

M –

Meta tags contain information about what the page is about through the use of keywords and descriptions, the page author, when the page was created and more. They are placed in the header and this information is hidden from public view. Many search engines use this information when indexing pages.

MP3 is the file extension for MPEG, audio layer 3. Layer 3 is one of three coding schemes (layer 1, layer 2 and layer 3) for the compression of audio signals. MP3 files could be embedded into web site providing music while visitors are viewing the site. MP3 files are relatively small comparing to other audio files and therefore are quite suitable for transferring over the Internet.

N/O/P -

PHP Hypertext Preprocessor is a server-side, HTML embedded scripting language used to create dynamic Web pages. Designed for Windows and Unix type platforms.

In digital imaging, a pixel or picture element is a single point in a raster image.The Pixel is the smallest addressable screen element, it is the smallest unit of picture which can be controlled.

A podcast is a series of digital media files (either audio or video) that are released episodically and downloaded through web syndication.

Podcasting is online audio content that can be  distributed via an RSS feed or over the Internet for playback on a mobile device, often in MP3 format.

A formal set of conventions that allow communication between two communicating functional units. Simply said it is a language that computers use to talk to each other. Of course there are many such languages. Most popular is TCP/IP used officially on the Internet.

Q/R/S -

The number of pixels that are displayed horizontally and lines displayed vertically (pixels x lines) on a computer monitor. Common video adapters for PC monitors are VGA (640 x 480), Super VGA (800 x 600) and Super VGA Plus (1024 x 768).

A program that performs searching on documents for specified terms or phrases and returns a list of the documents where those terms were found. Search Engines are lately referred to Internet Search Engines. Most popular search engines today are Google, Yahoo, Bing, Dogpile, Excite, Lycos, AOL, HotBot, Altavista. There are over several thousands search engines and growing every day.

Search Engine Optimization (SEO) is an act of of increasing the the number of visitors to a particular Web site by adding appropriate keywords and phrases, and such ranking high in the search results. The higher a Web site ranks in the results of a search, the greater the chance that your site will be found by a search user. For general and competitive web sites it takes a lot of professionalism to tweak the web site in order to be well optimized and search engine friendly.

Shopping cart software is software used in e-commerce to assist people making purchases online.

Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). Some examples are YouTube, Facebook, Twitter, Sphinn and Cafe Mom to name a few.

A term used to describe an image that appears while a computer program is loading. It may also be used to describe an introduction page on a website.

Spam refers to the practice of blindly sending commercial messages or advertisements to email users or posting to newsgroups.

A type of bot, web crawler or software agent that has a list of URLs to visit, called the seeds. As the crawler visits these URLs, it identifies all the hyperlinks in the page and adds them to the list of URLs to visit, called the crawl frontier. Used in Search engines to index website content.

Forms are web pages “fields” for a user to fill in with information. They are an excellent way of collecting and processing information from people visiting a website, as well as allowing them to interact with web pages. Forms are written in HTML and processed by CGI programs. The output can be sent as an e-mail form, stored online, printed, and/or returned to the user as an HTML page.

T -

A small version of a bigger image on a web page. Usually containing a hyperlink to a full-size version of the image.

Twitter is a free social networking and microblogging service that enables its users to send and read messages known as tweets

Twitter profile backgrounds are another tool to help market and promote a business. They can be customized. The background should match your existing brand or look. Forward Motion Studios creates custom twitter backgrounds for businesses. To view samples go to

U -

It stands for Uniform Resource Locator, which is a string that supplies the Internet address of a resource on the World Wide Web, along with the protocol by which the resource is accessed. The most common URL type is “http,” which gives the Internet address of a World Wide Web page. Some other URL types are gopher and ftp.

V -

Sometimes shortened to vlogging, it is a form of blogging from video and is a form of Internet television.

A short video sequence that can be embedded into a web page.

W/X/Y/Z -

Web Applications are web programs or real programs designed to be used on the web site using a browser. Example of web application would be e-commerce web site, web banking, stock exchange on the web, web games and many others. Web applications are becoming very popular due to wide availability of the Internet access.

Web based e-mail is a software on a POP3 server that allows you the luxury, if desired, to access your POP accounts by simply using a web-browser. It allows users to send and receive emails via any web-browser by viewing an HTML web page.

One of the pages one the web site including home page.

A site presence on the World Wide Web. Each Web site contains a home page (opening page), which is the first document users see when they enter the site.

A system of Internet servers that support specially formatted documents. The documents are formatted in a script called HTML (HyperText Markup Language) that supports links to other documents, as well as graphics, audio, and video files. This means you can jump from one document to another simply by clicking on hot spots. Not all Internet servers are part of the World Wide Web.

An acronym for “What You See Is What You Get” is a term used to describe a system in which content displayed during editing appears very similar to the final output, which might be a printed document, web page, or slide presentation. The phrase was originally a catch phrase popularized by Flip Wilson’s drag persona “Geraldine”, who would often say “What you see is what you get” to excuse her behavior.

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