Often business owners ask me, “Why do I need a blog? I already have a website!”
A successful business blog can attract new customers, bring attention to your business, and turn your current customer base into your biggest fans. Blogging can have a very positive effect on your business brand and company growth. According to a HS marketing report businesses with blogs gathered 68% more leads than businesses without blogs.
Here are my top 7 reasons you should have a business blog -
- A blog will help your business establish a position as a thought leader within your industry.
- A blog will help your business build a positive reputation and brand image.
- A blog will help your business rank higher in search engines.
- A blog is an inexpensive form of public relations.
- A blog makes your website sticky.
- A blog allows you to share what you know.
- A blog allows you to engage in a conversation with your target customers.
Business blogging is a powerful communication tool which will build your business presence on the Internet 24 hours a day 7 days a week. But remember, as with all business identity packaging: presentation matters. No one will read your business blog again if it’s poorly written, full of typos and contains boring company-speak. Your reputation as a business is on the line and you need to make sure you are blogging in a way which will benefit your relationships with your current and potential customers.
Not sure how to start a business blog?
Call us at 707-578-1390 today to set an appointment to show you the different blogging options we can provide.
We’re more than happy to build you a business blog, teach you how to blog, or show you how we can handle this important social media tool for you.
Our continued success to you,
About Forward Motion Studios -
Forward Motion Studios™ is a Santa Rosa Web Design company that builds, hosts and supports custom websites for businesses. This includes simple, brochure-like web pages to highly complex, software and database-driven eCommerce websites with B2B shopping carts. You can catch their Tweets at twitter/forwardmotion.
