Search engine optimization (SEO)

The more a website appears in the search results list, the more visitors it will receive. This helps give a web site web presence.

The term “SEO” refers to “search engine optimization”.

When a website is search engine friendly it is because it has been optimized for the purpose of search engine exposure.

Here are some of the terms which can help you understand SEO -

1. Affiliate Marketing
A means of revenue sharing which allows merchants to enlist website owners to use their websites as a type of outside sales force where the affiliate websites earns a referral fee, based on click-throughs to the merchant site based on a set criteria.

2. Alt Tag
ALT tags filled with keywords which properly describe your site and image can help keyword frequency better search rankings. ALT tags also make websites more accessible to visually impaired people using text readers.

3. Backlinks
These are the number of inbound links to a website from other websites, which is one indication of the popularity of the website.

4. CTR
Called a “click-through-rate”, it’s a way of measuring the success of an online advertising campaign. The rate is determined by dividing the “number of users who clicked on an ad” by the “number of times the ad was delivered” (known as impressions). For example, if a web ad was delivered 200 times and two people clicked on it, then the CTR would be 4%.

5. Keywords
A word or phrase that targeted prospects are likely to search for to find a website.

6. Long Tail Keywords
A combination of highly searched keyword phrases that generates relevant phrases. Long tail in keywords can provide a significant amount of traffic to a website.

7. PPC
PPC means “Pay-per-click” where advertisers pay a website owner when their ad is clicked on.

8. Google PageRank
A system where Google ranks website pages based on a scale of 1 to 10. Higher page rank usually means higher placement on the Search Engine Results Pages (SERP).

9. Google Trends
A search that reflects what keywords people are searching for on a daily basis used to determine keywords and article marketing.

10. Rank
How well a website appears in search engine results. Rank and position affect your click-through rates and conversion rates for website landing pages.

If you are not getting the results in search engines you need for your website to be a success, we can help. Call us at 707-578-1390 today and we can help you with your web content and help you determine how effective your web pages are to your website marketing plan.

Our continued success to you,

About Forward Motion Studios -
Forward Motion Studiosā„¢ is a Santa Rosa Web Design company that builds, hosts and supports custom websites for businesses. This includes simple, brochure-like web pages to highly complex, software and database-driven eCommerce websites with B2B shopping carts. You can catch their Tweets at twitter/forwardmotion and connect with them on Facebook at facebook.com/forwardmotionstudios.

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Unique Visitors
A unique visitor is an individual person who views your website within a specified time period. Each person visiting your site is counted only once during this time period.

Hits
When visitors visit any page in a website, the page they land on counts as one hit. In fact, every page they click on counts as a ā€œhitā€.

Number of visits
This is the number of times that your website has been visited. Compare it with the number of unique visitors, and you will get an idea of the number of people who are returning to your website.

Referring URLS
The website address where your visitor was before they came to your website. It is good to pay attention to where your visitors come from, either by search engines, email addresses and websites so you can determine if your marketing efforts are paying off.

Duration of Visit
How long people are staying on your website. If they are not staying long you may need to review your content.

Page impressions
How many people are visiting each page. You may find people are only visiting your home page and not going any further into your site.

Exit Page
The last page requested by a site visitor – the page least persuasive in keeping visitors at your website.

Keywords
The words visitors are using to find your website.

Understanding your website statistics is important part of your overall Internet marketing strategy. They can alert you to which web pages on your website are more popular than others and which ones need some attention – or aren’t important; where your visitors are coming from; what keywords are being used from your content and if you need to consider re-writing your content to include more keyword phrases.

If you are not sure how to access your website statistics or what they mean, or do you even have them installed? Call us at 707-578-1390 today and we can help you with your web analytics and how effective your web pages are to your Internet marketing plan.

Our continued success to you,

About Forward Motion Studios -
Forward Motion Studiosā„¢ is a Santa Rosa Web Design company that builds, hosts and supports custom websites for businesses. This includes simple, brochure-like web pages to highly complex, software and database-driven eCommerce websites with B2B shopping carts. You can catch their Tweets at twitter/forwardmotion.

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I like the answer, “What is the ROI of your phone?”

This video showcases several Social Media ROI examples along with other effective Social Media Strategies.

This video is Social Media ROI: Socialnomics is by author Erik Qualman -

Not sure if social media is right for your business?

Call us atĀ  707-578-1390 today and set an appointment to have us help you look at the different social media platforms.

Weā€™re more than happy to offer you advice on where best to spend your time on social media and still feel you are getting a ROI.

Our continued success to you,

About Forward Motion Studios -

Forward Motion Studiosā„¢ is a Santa Rosa Web Design company that builds, hosts and supports custom websites for businesses. This includes simple, brochure-like web pages to highly complex, software and database-driven eCommerce websites with B2B shopping carts. You can catch their Tweets at twitter/forwardmotion.

In this video Seth Godin discusses the right way to spread your marketing message and engage with your customers-

To quote Seth, “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. Permission is like dating. You don’t start by asking for the sale at first impression. You earn the right, over time, bit by bit…”

Not sure of your marketing plan and how it impacts your website ranking in Google? Heather Montgomery, CEO of Forward Motion Studios is happy to talk to you about why by asking the right questions in return. Call us at 707-578-1390 today and let’s set an appointment to build your brand.

Our continued success to you,

About Forward Motion Studios
Forward Motion Studiosā„¢ is a Santa Rosa Web Design company that builds, hosts and supports custom websites for businesses. This includes simple, brochure-like web pages to highly complex, software and database-driven eCommerce websites with B2B shopping carts. You can catch their Tweets at twitter/forwardmotion.

A Brand is not your business card or company brochure . . .

The above is why we stress going through your branding process before you decide on your business website.

Not sure of your Brand? Heather Montgomery, CEO of Forward Motion Studios is happy to walk you through the process, just as she does on every interview.Ā  Call us at 707-578-1390 today and let’s set an appointment to kick your Brand into high gear.

Our continued success to you,

About Forward Motion Studios
Forward Motion Studiosā„¢ is a Santa Rosa Web Design company that builds, hosts and supports custom websites for businesses. This includes simple, brochure-like web pages to highly complex, software and database-driven eCommerce websites with B2B shopping carts. You can catch their Tweets at twitter/forwardmotion.

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