Writing content for your website is not that much different than writing for anything else: you need to make your content interesting, you need to give it a purpose, and you need to give your visitors a “call to action”, whether this is to buy something, sign up for something, view a demo, or call you.
Here’s a brief video on the subject –
Using the right content hook gets your visitors attention. After that we need to create similar content to maintain their interest on the site, while gradually producing material that builds on what we’ve already demonstrated. We then should distribute visitors attention by directing them to related products or services throughout your site.
The flow should be simple, direct and engaging.
Period.
Having trouble deciding if your website content is effective? Call us at 707-578-1390 today to set an appointment for us to discuss how effective your website content is to your visitors experience.
Sometimes when I meet with business owners, they have a plan for exactly how they want their website to look before I’ve had a chance to really question them on the purpose of their site. While it is great to have a business owner who knows what they want, it can also be difficult to get them to focus on the real purpose of their website.
What purpose?
Every business website should perform a function for that business. One very important function is to have a call to action with a something your visitors are to complete from the website. Do you want them to call? Do you want them to sign up for something? Do you want them to buy? Do you want them to request a demo?
Then where is your call to action?
You need to tell your visitors exactly what you want them to do on every page of your website. Call to actions can be colored buttons telling them to do something, or a short form that collects information, or a coupon to be printed out to bring into your business.
Call to actions are statements like
Checkout Now
Subscribe Here
Call Us Today
Apply Now
Get Stared Today
Buy it Now!
Act Now. Before (date).
View Demo
Join Now!
Call us Now
When a visitor arrives on your website what should they want to do? What will they want to do? Using a clear call to action on every page makes it easy for your visitors to understand not only what you would like them to do, but also why to do it and what benefits the can expect if they do. Your call to action does not need to be the same for each web page. Instead smaller actions can lead your visitors toward your ultimate business goal – more conversions!
Right?
Having trouble thinking of your call to actions? Call us at 707-578-1390 today to set an appointment for us to discuss how effective web copy with a perfect call to action can reap big rewards.
Often business owners ask me, “Why do I need a blog? I already have a website!”
A successful business blog can attract new customers, bring attention to your business, and turn your current customer base into your biggest fans. Blogging can have a very positive effect on your business brand and company growth. According to a HS marketing report businesses with blogs gathered 68% more leads than businesses without blogs.
A blog will help your business establish a position as a thought leader within your industry.
A blog will help your business build a positive reputation and brand image.
A blog will help your business rank higher in search engines.
A blog is an inexpensive form of public relations.
A blog makes your website sticky.
A blog allows you to share what you know.
A blog allows you to engage in a conversation with your target customers.
Business blogging is a powerful communication tool which will build your business presence on the Internet 24 hours a day 7 days a week. But remember, as with all business identity packaging: presentation matters. No one will read your business blog again if it’s poorly written, full of typos and contains boring company-speak. Your reputation as a business is on the line and you need to make sure you are blogging in a way which will benefit your relationships with your current and potential customers.
Not sure how to start a business blog?
Call us at 707-578-1390 today to set an appointment to show you the different blogging options we can provide.
We’re more than happy to build you a business blog, teach you how to blog, or show you how we can handle this important social media tool for you.
