Design To The Finish Line

On the Internet “Content is King” and don’t let anyone tell you otherwise.

Content brings life to your web pages. It’s the reason why people come to your site, and why they will, or won’t, come back to your website again.

What is crappy content then, and how do we recognize it?

Crappy content is . . .

- Content telling you how wonderful they are, but not how they’re going to solve your problems.

You know this one, it’s the company website that goes on and on about who they are and what they do and how great they are at doing it, but they never get around to giving you a reason to use them. There’s no compelling content drawing you in, making you want to meet them.

- Content that looks like a 12 year old girl typed it.

Lots of !!! and !?! and ?? and !! – you get the idea.  Too much slang like the use of words like ”cool”, “props”, “hella” and anything else that makes it look like your website is still in high school. STOP USING ALL CAPS TOO!!!!!

- Content that isn’t easy to read.

Either the text is too small, the background is a color that makes it impossible to read or the font is not a standard web font and most computers can’t read it. Your background should not compete with the content so don’t be afraid of white space.

- Content lacking a professional look.

The logo and graphics look like a bad scan of a business card or college design project.

- Content which isn’t scannable.

People do not read on the Web; instead they scan web pages, trying to pick out a few sentences to obtain the information they need. Help them.

Consider hiring a professional content developer if your site is important to you. The money you spend will be returned ten fold. Here at Forward Motion Studios we have a professional content developer on staff. Why don’t you call us at 707-578-1390 and let us help you develop professional content?

Our continued success to you,

About Forward Motion Studios
Forward Motion Studios™ is a Santa Rosa Web Design company that builds, hosts and supports custom websites for businesses. This includes simple, brochure-like web pages to highly complex, software and database-driven eCommerce websites with B2B shopping carts. You can catch their Tweets at twitter/forwardmotion.

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You’ve heard the buzz:

Ignore Social Media and your small business will be left behind in the dust.

So you have decided maybe it’s time to look at getting involved in Social Media.

Before you begin, it’s important to establish Social Media objectives so you can identify the specific Social Media plan that will help you achieve your objectives, as well as who to hire to help you achieve those goals.

A professional Social Media company can help you figure out your goals. But before you hire them, we’ve complied  7 questions to ask a social media company to make sure they are on the same page as you when it comes to determining what Social Media will mean for your business.

In addition to these 7 questions, be sure to ask for Social Media client references and case studies.

1. What is your background in Social Media?

Your expert should have a presence in social media. You should be able to find them on more than one social place like Twitter, Facebook, Yelp and on their own blog. Yes, they should have a blog.

2. What social media campaigns is your company known for?

Hopefully your social media expert will have a broad range of clients – both big and small.

3. How do you define social media?

Your expert should look at social media as a type of PR/advertising media where they develop a transparent brand identity that reaches out to people, which motivates them to ‘pass it on’ to others.

4. How will Social Media help my business?

Social Media helps to improve your web presence by helping businesses find an active audience who are actually interested in what you do or say,

5. How do you monitor our Social Media presence?

A good Social Media expert should have more than one method of tracking the ROI of participating in Social Media, but the real proof will be if your business is connecting with current and potential customers on a more intimate level, where they feel they really know you and your brand.

6. What are your recommendations for the types of Social Media my company should be involved in?

Social Media is not a one size fits all scenario. What Social Media platforms are good for some businesses, don’t work for others depending on the brand and message.

7. What do you charge clients?

Social Media should work like hiring a telemarketer or PR person for your company. What kind of salary would you pay this person? You should allow yourself this kind of budget.

When you hire a Social Media agency to help you, make sure they train you on how to properly participate in social media – and listen to them! You can’t build a community around old advertising speak where you talk at your customers. Your Social Media presence should be real and engaging. It should help raise brand awareness and build your business. We offer Social Media training as part of our Santa Rosa Web Design business.

Why not call us today at 707-578-1390 and let us help you get started in Social Media?

About Forward Motion Studios
Forward Motion Studios™ is a Santa Rosa Web Design company that builds, hosts and supports custom websites for businesses. This includes simple, brochure-like web pages to highly complex, software and database-driven eCommerce websites with B2B shopping carts. You can catch their Tweets at twitter/forwardmotion.

Contact us for a free estimate / consultation by calling 707-578-1390.

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• 5 Questions Every Business Owner Should Answer Before Using Social Media
• How To Drive Business Profits With Social Media And Seth Godin
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