Design To The Finish Line

Search engine optimization (SEO) is the practice of boosting the ranking of a website in search engines without paying money.

The more a website appears in the search results list, the more visitors it will receive. This helps give a web site web presence.

The term “SEO” refers to “search engine optimization”.

When a website is search engine friendly it is because it has been optimized for the purpose of search engine exposure.

Here are some of the terms which can help you understand SEO -

1. Affiliate Marketing
A means of revenue sharing which allows merchants to enlist website owners to use their websites as a type of outside sales force where the affiliate websites earns a referral fee, based on click-throughs to the merchant site based on a set criteria.

2. Alt Tag
ALT tags filled with keywords which properly describe your site and image can help keyword frequency better search rankings. ALT tags also make websites more accessible to visually impaired people using text readers.

3. Backlinks
These are the number of inbound links to a website from other websites, which is one indication of the popularity of the website.

4. CTR
Called a “click-through-rate”, it’s a way of measuring the success of an online advertising campaign. The rate is determined by dividing the “number of users who clicked on an ad” by the “number of times the ad was delivered” (known as impressions). For example, if a web ad was delivered 200 times and two people clicked on it, then the CTR would be 4%.

5. Keywords
A word or phrase that targeted prospects are likely to search for to find a website.

6. Long Tail Keywords
A combination of highly searched keyword phrases that generates relevant phrases. Long tail in keywords can provide a significant amount of traffic to a website.

7. PPC
PPC means “Pay-per-click” where advertisers pay a website owner when their ad is clicked on.

8. Google PageRank
A system where Google ranks website pages based on a scale of 1 to 10. Higher page rank usually means higher placement on the Search Engine Results Pages (SERP).

9. Google Trends
A search that reflects what keywords people are searching for on a daily basis used to determine keywords and article marketing.

10. Rank
How well a website appears in search engine results. Rank and position affect your click-through rates and conversion rates for website landing pages.

If you are not getting the results in search engines you need for your website to be a success, we can help. Call us at 707-578-1390 today and we can help you with your web content and help you determine how effective your web pages are to your website marketing plan.

Our continued success to you,

About Forward Motion Studios -
Forward Motion Studios™ is a Santa Rosa Web Design company that builds, hosts and supports custom websites for businesses. This includes simple, brochure-like web pages to highly complex, software and database-driven eCommerce websites with B2B shopping carts. You can catch their Tweets at twitter/forwardmotion and connect with them on Facebook at facebook.com/forwardmotionstudios.

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Great advice on how to respond to negative feedback from people online -

Don’t be afraid of someone doing a bad review on Yelp, or saying something negative in Facebook about your company. It’s how you handle it that makes all the difference. Contrary to what you might think, negative feedback does not destroy your business. Think about when someone doesn’t like your favorite restaurant – does it really reflect badly on your restaurant or the person giving the negative feedback?

Regardless of how you choose to handle the problem, negative publicity, like anything else you encounter in business should be handled as a a learning opportunity.

Not sure how to handle a negative review on Yelp or a negative comment in Facebook? Call us at 707-578-1390 today and set an appointment to have us help you address the situation. We’re more than happy to offer you advice on how to answer the negativity and still look like the wonderful business owner that you are!

Our continued success to you,

About Forward Motion Studios
Forward Motion Studios™ is a Santa Rosa Web Design company that builds, hosts and supports custom websites for businesses. This includes simple, brochure-like web pages to highly complex, software and database-driven eCommerce websites with B2B shopping carts. You can catch their Tweets at twitter/forwardmotion.

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Internet marketing has become a very time-intensive project for most businesses and SEO Consulting is a new position in the web design industry to handle this problem.

It used to be easy for a business website to get found in search. A web developer might place a few lines of meta tag code in home page and submit the site to the popular search engines. It’s not so simple anymore. The internet is just too big.  But there are steps you can take to help drive traffic to your web site.

Santa Rosa Web Design Firm Forward Motion Studios offers the following 10 ways to drive traffic to your website -

1. Make sure to name each one of your pages using a keyword phrase people will use to find your business.
2. Offer values on your web site for your ideal client. This can include recommendations, tips, coupons, valuable information and links to other web sites.
3. Provide a get-updates email subscription box.
4. Use keywords in the text content of each web page. They work best when they fall at the beginning of sentences and appear higher on the web page.
5. Each web page should have a title which includes a keyword phrase at least once.
6. Conduct periodic contests through your web site and announce the winners on your site too, or have a contest for only those people who subscribe to your newsletters through your website. Announce the winner on the site – as well as through your email newsletter.
7. We cannot emphasize this enough to our clients – be sure to put your business web site address on all your printed literature which means :  business cards, letterhead, the top left of your envelopes below your business address, all brochures, monthly newsletters, e-mail signature, and on any print or online advertising.
8. Join social networking sites like Facebook, Meet-up, Yelp, and Twitter.  Provide valuable insights and always sign everything off with your web address.
9. Join local networking groups like BNI, Toastmasters and Rotary and always make sure to mention your website when you present and socialize. Invite members to join your email marketing list.
10. Hire Santa Rosa Search Engine Optimization Expert Forward Motion Studios Web Design to handle your search engine submissions for you!

Web site SEO fine-tuning can be time-consuming because it is painstaking work that takes specialized knowledge.

For this reason, we offer our valued clients the opportunity to sign up for a monthly maintenance plan for a small fee.  We work diligently to insure your website gets found in search.  This is very different than a company who promises to get you on page 1 on Google, which isn’t possible to guarantee. 

The more important point is: are the people who are going to buy your services finding you in search?  And if not, what can we do about that?

Call us today and we’ll rock your search.

707.578.1390

This we promise.

About Forward Motion Studios
Forward Motion Studios™ is a Santa Rosa Web Design company that builds, hosts and supports custom websites for businesses. This includes simple, brochure-like web pages to highly complex, software and database-driven eCommerce websites with B2B shopping carts.

Contact us for a free estimate / consultation by calling 707-578-1390.

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• How To Recognize Crappy Web Content
• Little Known Ways To Improve Your Business Website
• Top 12 Web Terms You Need To Know For Your Business

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