Design To The Finish Line

One of the most important parts of writing good web content for your website is understanding your target market and how to solve their problems.

Sometimes we come across videos which adequately encapsulate what we are constantly helping our web clients understand.

This biweekly video comes to us from Amy Posner, copywriter about understanding your target market –

If you are not sure how to write compelling web content or you are not sure what is the top problem you are solving for your customers, we can help. Call us at 707-578-1390 today and we can help you with your web content and help you determine how effective your web pages are to your Internet marketing plan.

Our continued success to you,

About Forward Motion Studios -
Forward Motion Studios™ is a Santa Rosa Web Design company that builds, hosts and supports custom websites for businesses. This includes simple, brochure-like web pages to highly complex, software and database-driven eCommerce websites with B2B shopping carts. You can catch their Tweets at twitter/forwardmotion.

Sometimes when a client has been blogging or has a call to action on a website page for a while and nothing seems to be happening – either they aren’t getting blog comments, visitors aren’t filling out a form or initiating the call to action – they say, “Why isn’t anyone [fill in blank]?”

It’s as if publishing a blog post or launching a new web page is, as if by magic going to make web visitors care and come beating a path to your door.

It doesn’t work that way.

Ever.

And these are the questions I’d ask you about your website or blog -

1. Is your blog post/website all about you and not about the web visitor? Are you solving a problem for your reader? Are you teaching them something new? Are you at least making them laugh, making them think or surprising them? If not – why should they come visit you?
2. Is your blog/website easy to read? Are paragraphs broken up into three sentences or less? Is the information scannable?
3. Is your content direct and to the point? If it’s a blog – are your posts around 500 words with your main point in the first paragraph?
4. Have you marketed your blog or website? Have you included it in your email signature lines? Have you used email marketing? Social Media? Is the information getting in front of the people you want seeing it?
5. Do you have a personalized “About Us/Me” page? Some visitors want to know more about you before they trust you enough to engage with you.
6. Do you follow a keyword plan and did you stick to that plan with your content?
7. Are you offering something that your reader can’t find anywhere else on the web?

The bottom line is the user comes first. Always think of the end user. If you make a nice looking, informative and useful website (or blog) for the visitor then you are guaranteed to get more traffic.

It really is as simple as that.

Not sure if your blog or website is engaging to your visitors?  Call us at 707-578-1390 today and set an appointment to have us offer you feedback on what you’ve been doing.  We’re more than happy to offer you advice on how to make your message more appealing to your market.

Our continued success to you,

About Forward Motion Studios
Forward Motion Studios™ is a Santa Rosa Web Design company that builds, hosts and supports custom websites for businesses. This includes simple, brochure-like web pages to highly complex, software and database-driven eCommerce websites with B2B shopping carts. You can catch their Tweets at twitter/forwardmotion.

More From forwardmotionstudios

• 10 Ways To Drive Traffic To Your Website
• Top 12 Web Terms You Need To Know For Your Business
• How To Recognise Crappy Web Content

On Wednesday April 21, I will be teaching a class called, “Drive Business Profits With Social Media.” I intend to teach how small businesses can make money and drive profits with an effective social media plan. I am a big fan of best selling author Seth Godin, who is brilliant when it comes to marketing on the Internet – okay he is brilliant about a lot of things.

In my class, we will be learning what it means to be remarkable online and build a social media following.

What is “being remarkable”?

Seth Godin discusses being remarkable in this interview with Fox Business News -

To buy any of Seth Godin’s books, go to:  http://www.sethgodin.com/sg/books.asp.  I highly recommend all of them if you are a small business owner.

Join us on Wednesday if you can at -

Steele Lane Community Center
415 Steele Lane
Santa Rosa, CA 95403
9:00 am – 11:00 am
April 21, 2010

Register online @  http://forwardmotionstudios.com/driveyoursocialmedia.html

What You Get:
Social Media Success – Take Action Guide: This action guide outlines the steps to build strategies for the different social networking sites and will help you save time.

Tickets available at the door: $40.00, but RSVP at 707-578-1390 and let us know you are coming so that we reserve a workbook for you!

About Forward Motion Studios
Forward Motion Studios™ is a Santa Rosa Web Design company that builds, hosts and supports custom websites for businesses. This includes simple, brochure-like web pages to highly complex, software and database-driven eCommerce websites with B2B shopping carts. You can catch their Tweets at twitter/forwardmotion.

More From forwardmotionstudios

• 5 Questions Every Business Owner Should Answer Before Using Social Media
• How To Respond To Negative Response In Social Media
• Here’s A Quick Way To Understand Social Media Thanks To TED