Google Trends is an unbelievably powerful business tool.
If you haven’t spent time with Google Trends then you have to take the time to dive in and begin analyzing conversations at a global scale.
In this video, Tippingpoint Labs quickly shows you how tracking the evolution of a conversation can actually help you position your company in search -
If you’re not using Google Trends and watching the way keywords appear and disappear, then you are not taking advantage of your market, where your market is moving, and how your customers might be referring to your business in ways you didn’t even know.
Are you trending today?
Having trouble understanding how to use Google Trends for search? Call us at 707-578-1390 today and we can design your website with content that will help you get found in search – and involved in the Internet conversation.
Sometimes when I meet with business owners, they have a plan for exactly how they want their website to look before I’ve had a chance to really question them on the purpose of their site. While it is great to have a business owner who knows what they want, it can also be difficult to get them to focus on the real purpose of their website.
What purpose?
Every business website should perform a function for that business. One very important function is to have a call to action with a something your visitors are to complete from the website. Do you want them to call? Do you want them to sign up for something? Do you want them to buy? Do you want them to request a demo?
Then where is your call to action?
You need to tell your visitors exactly what you want them to do on every page of your website. Call to actions can be colored buttons telling them to do something, or a short form that collects information, or a coupon to be printed out to bring into your business.
Call to actions are statements like
Checkout Now
Subscribe Here
Call Us Today
Apply Now
Get Stared Today
Buy it Now!
Act Now. Before (date).
View Demo
Join Now!
Call us Now
When a visitor arrives on your website what should they want to do? What will they want to do? Using a clear call to action on every page makes it easy for your visitors to understand not only what you would like them to do, but also why to do it and what benefits the can expect if they do. Your call to action does not need to be the same for each web page. Instead smaller actions can lead your visitors toward your ultimate business goal – more conversions!
Right?
Having trouble thinking of your call to actions? Call us at 707-578-1390 today to set an appointment for us to discuss how effective web copy with a perfect call to action can reap big rewards.
Brian Tracy is one of the world’s leading authorities on success and personal achievement, addressing more than 100,000 men and women each year in public and private seminars. He has studied why some businesses are more successful than others. He’s the author of, The 100 Absolutely Unbreakable Laws of Business Success, a practical guide that covers every aspect of work life, from leadership and money to negotiating and time management, which states, “Your ability to set clear and accurate priorities on your time determines the entire quality of your life,” “The experience of resistance and frustration is often an indication that you are doing the wrong thing.” “Before you start something new, you must discontinue something old.”
In the following video, Brian Tracy offers a few of his best tips for selling, which is a big part of business success -
Some of the points he covers in this video are -
1. To achieve results you have to get off Someday Isle.
2. One major difference between successful people and unsuccessful people is successful people launch, they start, the get on with it – they just do it.
3. Listening builds trust.
4. There are no sales without objections. Objections mean interest.
5. Use seeding in sales by using the term, “By the way, our customers say . . .”
6. Use a directive close, “Mr/Mrs Prospect, does this make sense to you?” (They say yes) “Well then, the next step is (explain what needs to be done next).” Close with “And I’ll take care of all the details.”
7. You are probably only one skill away from doubling your income, and you know what it is.
8. Successful people do the things that people who fail don’t like to do.
These are just some of the many different ways to help make your business more successful. By applying any one or all of the above points you are almost guaranteed more business success.
Stop, watch the video again and see how you can apply the techniques to increase your business bottom line.
Are you thinking an eCommerce website to support your sales efforts?
Call us at 707-578-1390 today to set an appointment to show you the different eCommerce solutions we have available.
