This video features John – a designer at Google and Matt – a co-founder of Feedburner discussing the importance of user experience online. Sometimes clients forget about how important their client experience is to their website design.
They cover the following tips that any business owner can use when working with a designer on their website -
1. Make your website work quickly
Focus on latency. Users should get immediate feedback if they do something. Mozilla optimized their download page by 2.2 seconds and saw their download conversions improved by 15.4%. Speed is important to Google. www.webpagetest.org offers free web page testing. It’s OK that part of the aesthetic does not load quickly, as long as the content loads quickly. Visitors don’t care about how hard it is for your website to work, they just care that it works fast.
2. Make your users fast too
Provide shortcuts – small things add up over time and make the experience frustrating for your users. Focus on the first field in any sign up form. Saves 1/2 a second, saves a click.
3. Be Yourself
Make sure engaging with you on your website is fun for the visitors. Don’t have to be all corporate about it.
4. Engage in conversations with your visitors
They see you as being on their side and are more likely to forgive you if something goes wrong. Listen to what people are saying about your product/company/brand. Monitor blogs, Facebook, Twitter, etc. to see what people are saying about you. When you respond, do it with honesty and humility.
5. Surprise your visitors
Use “schwag” wisely. It’s a great way to build your brand. Provide your own support: It’s a good way to see what’s going wrong and to fix it immediately.
6. Be willing to give up control
Listen to what your visitors want and share free advice, white papers, learning tools.
7. Be polite
Be friendly to visitors, try to understand how your website might annoy visitors.
8. Be reliable
This brings the talk full circle. Speed and reliability are both critical. Stakes are higher for certain websites (banking) and an unreliable site can affect your brand.
Commit as a team to making your service as reliable as possible.
If you are not getting the results from your website, or you are not sure your website is providing the right experience for your visitors, we can help. Call us at 707-578-1390 today and we can help you determine how effective your website is to your visitors, and your business.
Our continued success to you,
About Forward Motion Studios -
Forward Motion Studios™ is a Santa Rosa Web Design company that builds, hosts and supports custom websites for businesses. This includes simple, brochure-like web pages to highly complex, software and database-driven eCommerce websites with B2B shopping carts. You can catch their Tweets at twitter/forwardmotion and connect with them on Facebook at facebook.com/forwardmotionstudios.