About twice a month a client will ask why they should not use a “free” blog platform.
We think “free” blog platforms are great for the hobby blogger, but completely wrong for the business blogger. Blogs can bring real traffic to a business website and we feel they should be incorporated into the business website address – not incorporated into a third party web address.
But were are always open for the discussion and offer up the pros and cons of doing the “free” blog. So here we go.
The Pros -
- It’s cost effective because it’s free.
- They are relatively easy to set-up and quick to execute.
- Free design templates keep your design learning curve to a minimum.
- The blog software automatically upgrades – keeping with current trends in widgets, buttons and social media.
- Fairly easy-to-use for the slightly technical person.
The Cons -
- Less configuration and branding ability.
- Default design limitations with no control.
- Generic URL – you are giving your domain name traffic to a third party website like Blogger or Typepad.
- Not customizable to match business colors or brand.
- You have to learn blogging; there’s no personalized training and no support when your run into problems.
What is the value of your time? If you have to become a part-time designer to drive traffic to another site where your blogging platform sits – then “free” seems to come at a pretty high price. When you are ready to have a successful business blog to assist you in enticing more clients and growing your business, you should have a professional blog designed for you – with a CMS system built-in – personally designed to meet your needs.
Forward Motion Studios offers custom design blogs with a built in CMS system, along with personal support to help keep you blogging.
Call us today at 707-578-1390 and let us discuss all the reasons why “free” blogging isn’t always a bargain.
About Forward Motion Studios
Forward Motion Studios™ is a Santa Rosa Web Design company that builds, hosts and supports custom websites for businesses. This includes simple, brochure-like web pages to highly complex, software and database-driven eCommerce websites with B2B shopping carts.
Contact us for a free estimate / consultation by calling 707-578-1390.
