Writing content for your website is not that much different than writing for anything else: you need to make your content interesting, you need to give it a purpose, and you need to give your visitors a “call to action”, whether this is to buy something, sign up for something, view a demo, or call [...]
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How To Recognize Crappy Web Content
On the Internet “Content is King” and don’t let anyone tell you otherwise.
Content brings life to your web pages. It’s the reason why people come to your site, and why they will, or won’t, come back to your website again.
What is crappy content then, and how do we recognize it?
Crappy content is . . .
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When You Create It And They Don’t Come
Sometimes when a client has been blogging or has a call to action on a website page for a while and nothing seems to be happening – either they aren’t getting blog comments, visitors aren’t filling out a form or initiating the call to action – they say, “Why isn’t anyone [fill in blank]?”
It’s as [...]
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