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How To Write Website Content: Know Your Target Market

One of the most important parts of writing good web content for your website is understanding your target market and how to solve their problems.
Sometimes we come across videos which adequately encapsulate what we are constantly helping our web clients understand.
This biweekly video comes to us from Amy Posner, copywriter about understanding your target market [...]

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Understanding Web Analytics And Why You Should Care

Website statistics are a business owner’s friend. Web statistics help you know the number of visitors to your website and what they are doing once they land on your site. These figures, when analyzed help you understand what is an isn’t working with your website and your Internet marketing plan.

Unique Visitors
A unique visitor is [...]

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Using Google Trends To Analyze A Conversation

Google Trends is an unbelievably powerful business tool.

If you haven’t spent time with Google Trends then you have to take the time to dive in and begin analyzing conversations at a global scale.
In this video, Tippingpoint Labs quickly shows you how tracking the evolution of a conversation can actually help you position your company in [...]

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