Website statistics are a business owner’s friend. Web statistics help you know the number of visitors to your website and what they are doing once they land on your site. These figures, when analyzed help you understand what is an isn’t working with your website and your Internet marketing plan.
Unique Visitors
A unique visitor is an individual person who views your website within a specified time period. Each person visiting your site is counted only once during this time period.
Hits
When visitors visit any page in a website, the page they land on counts as one hit. In fact, every page they click on counts as a “hit”.
Number of visits
This is the number of times that your website has been visited. Compare it with the number of unique visitors, and you will get an idea of the number of people who are returning to your website.
Referring URLS
The website address where your visitor was before they came to your website. It is good to pay attention to where your visitors come from, either by search engines, email addresses and websites so you can determine if your marketing efforts are paying off.
Duration of Visit
How long people are staying on your website. If they are not staying long you may need to review your content.
Page impressions
How many people are visiting each page. You may find people are only visiting your home page and not going any further into your site.
Exit Page
The last page requested by a site visitor – the page least persuasive in keeping visitors at your website.
Keywords
The words visitors are using to find your website.
Understanding your website statistics is important part of your overall Internet marketing strategy. They can alert you to which web pages on your website are more popular than others and which ones need some attention – or aren’t important; where your visitors are coming from; what keywords are being used from your content and if you need to consider re-writing your content to include more keyword phrases.
If you are not sure how to access your website statistics or what they mean, or do you even have them installed? Call us at 707-578-1390 today and we can help you with your web analytics and how effective your web pages are to your Internet marketing plan.
Our continued success to you,
About Forward Motion Studios -
Forward Motion Studios™ is a Santa Rosa Web Design company that builds, hosts and supports custom websites for businesses. This includes simple, brochure-like web pages to highly complex, software and database-driven eCommerce websites with B2B shopping carts. You can catch their Tweets at twitter/forwardmotion.
