When I open the discussion of website content with my clients, often they tell me all the great things they love about their company, but not why their clients come to them specifically. Try as I may to steer my clients away from giving me brochure-type content for their websites, sometimes they are too [...]
This video features John – a designer at Google and Matt – a co-founder of Feedburner discussing the importance of user experience online. Sometimes clients forget about how important their client experience is to their website design.
They cover the following tips that any business owner can use when working with a designer on their website [...]
Another area of confusion for clients is what we web design companies mean when we refer to “web ready images” and “prepping images for the web”. There is also confusion on “file types” and what these file types mean when a client is using them for print or web.
Let’s first start with image file [...]
One of the most important parts of writing good web content for your website is understanding your target market and how to solve their problems.
Sometimes we come across videos which adequately encapsulate what we are constantly helping our web clients understand.
This biweekly video comes to us from Amy Posner, copywriter about understanding your target market [...]
Website statistics are a business owner’s friend. Web statistics help you know the number of visitors to your website and what they are doing once they land on your site. These figures, when analyzed help you understand what is an isn’t working with your website and your Internet marketing plan.
A unique visitor is [...]
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