Design To The Finish Line

Website statistics are a business owner’s friend. Web statistics help you know the number of visitors to your website and what they are doing once they land on your site. These figures, when analyzed help you understand what is an isn’t working with your website and your Internet marketing plan.

Unique Visitors
A unique visitor is an individual person who views your website within a specified time period. Each person visiting your site is counted only once during this time period.

Hits
When visitors visit any page in a website, the page they land on counts as one hit. In fact, every page they click on counts as a “hit”.

Number of visits
This is the number of times that your website has been visited. Compare it with the number of unique visitors, and you will get an idea of the number of people who are returning to your website.

Referring URLS
The website address where your visitor was before they came to your website. It is good to pay attention to where your visitors come from, either by search engines, email addresses and websites so you can determine if your marketing efforts are paying off.

Duration of Visit
How long people are staying on your website. If they are not staying long you may need to review your content.

Page impressions
How many people are visiting each page. You may find people are only visiting your home page and not going any further into your site.

Exit Page
The last page requested by a site visitor – the page least persuasive in keeping visitors at your website.

Keywords
The words visitors are using to find your website.

Understanding your website statistics is important part of your overall Internet marketing strategy. They can alert you to which web pages on your website are more popular than others and which ones need some attention – or aren’t important; where your visitors are coming from; what keywords are being used from your content and if you need to consider re-writing your content to include more keyword phrases.

If you are not sure how to access your website statistics or what they mean, or do you even have them installed? Call us at 707-578-1390 today and we can help you with your web analytics and how effective your web pages are to your Internet marketing plan.

Our continued success to you,

About Forward Motion Studios -
Forward Motion Studios™ is a Santa Rosa Web Design company that builds, hosts and supports custom websites for businesses. This includes simple, brochure-like web pages to highly complex, software and database-driven eCommerce websites with B2B shopping carts. You can catch their Tweets at twitter/forwardmotion.

While Forward Motion Studios is known for it’s graphic design work in Northern California, we haven’t yet published a book on design, or started jet-setting with the international art scene. Sometimes we like to show that we aren’t full of cynicism and rancor towards those designers that have gained international fame for their work.

To prove that disdainful is not our middle name, we are naming our top five favorite designers.

They are (not in any particular order) -

Mark Boulton
A graphic designer liv­ing in South Wales, UK who runs the design stu­dio, Mark Boulton Design. His clients range from heavyweights such as ESPN, Warner Bros, BBC, Brit­ish Energy to Drupal. He also runs a small pub­lish­ing imprint, Five Simple Steps, where we pub­lish prac­tical design books for the web community.

Pete Rossi
A graphic designer who resides in Glasgow where he freelances for El Studio. His work has been posted on design blogs such as, FFF, Grafikcache, Thinking for a living, Bitique, The Magenta Links, Dirty Mouse and Buro-Gds.

Randa Clay
A graphic designer who runs the design Studio, Randa Clay Design out of Dallas Texas. Her background also includes analyzing marketing initiatives for brands, such as The Limited, Victoria’s Secret, Goody’s, and Express.

Leslie David
A Paris-based freelance graphic designer who acquired an appreciation for the fashion world while she worked at Petronio Associates and Self Service Magazine.

Scott Hansen
A designer and creator of ISO50, based out of San Francisco. He originally started his ISO50 site to house my design work in a portfolio format but over the years morphed to encompass a shop, clothing line, and blog.

We’re absolutely certain there is more famous graphic designers in the world. Regardless, the purpose of this list is to introduce some top designers we feel deserve special recognition by us. Apologies to anyone who felt they should be on the list. We’d like to think some of our work could be featured here too.

Maybe we’ll just have to do another list.

About Forward Motion Studios
Forward Motion Studios™ is a Santa Rosa Web Design company that builds, hosts and supports custom websites for businesses. This includes simple, brochure-like web pages to highly complex, software and database-driven eCommerce websites with B2B shopping carts.

Contact us for a free estimate / consultation by calling 707-578-1390.

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Why do you need to hire a professional graphic design firm?

Hiring a professional graphic design company to do your branding sends a message to your prospective customers that you value your business enough to invest in it yourself – and they should too.

The importance of professional graphic design often involves results whose effectiveness can’t easily be measured.

But if you don’t value your own business enough to invest in professionally branded marketing materials, how can you expect strangers to trust what you say is the value your services – and be willing to pay you for them?

Professional graphic design provides

• A consistent marketing message that makes your business look professional, reliable and strong. The right graphic design speaks to your target audience, inviting them to do business with you because your message clearly conveys that you are the right business for them!

• Value. Because you are hiring a talented, trained professional graphic design company, our work does not come cheap. But as the saying goes in this business, “Don’t confuse cost with value.” In the world of marketing, good graphic design can make the difference between success and failure. The difference of opting for an outstanding graphic design firm verses a mediocre equivalent usually only increases the costs 5 – 7 % or less. Is the right marketing message worth that difference?

• Permanence. Like a timeless piece of art, the ideal graphic design taps emotions which stimulate visual appeal, and etches your business identity into memory. Why do you think Nike can get away with just placing their check mark brand on a shoe? You instantly know it’s Nike, but have you ever thought why?

When a professional graphic design is combined with targeted copy that speaks to your target audience with an irresistible call to action, your business will begin to reap the benefits of bringing the right clients to your door!

Why not call us at 707-578-1390 for graphic design proposal today?

About Forward Motion Studios
Forward Motion Studios™ is a Santa Rosa Web Design company that builds, hosts and supports custom websites for businesses. This includes simple, brochure-like web pages to highly complex, software and database-driven eCommerce websites with B2B shopping carts.

Contact us for a free estimate / consultation by calling 707-578-1390.

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