My assistant is always using Facebook and tweeting her status, why can’t I just learn social media from her?
Social media for your business is a very different animal from social media for diversion. Would you hire your mom to take your wedding photographs just because she uses a digital camera, and likes taking photographs? Clearly, for something as important as wedding photographs, you would want to hire a professional – someone with experience who understands where missteps happen with wedding photography.
The same can be said for hiring a professional social media consultant, or expert.
A professional can guide you on the right and wrong ways to use social media.
Yes, there are wrong ways to us social media – just ask any college graduate who put all his drunk frat photos online and is now trying to land an office job.
Because there are lots of ways to embarrass yourself on Twitter and Facebook by revealing too much. Does your assistant really have the business savvy to understand friendly-but-not-too-friendly business networking? Can your assistant assess the networks you may want to be a part of; the ones which won’t work for your business; and the ones that would be a complete waste of time?
Will he/she be able to keep you current with the ever-changing face of social networking?
And what about your online voice?
Your online voice (or personality) is how you want your company to appear to the world.
This online voice is not only part of your overall brand, but it becomes an interactive experience for a business when social media gets added to the mix. One of the first questions a professional social media expert will ask a business owner is, “Who is the voice of your brand and what will they share with the world?” The answer is a very important decision in and of itself.
It’s important for a business to dedicate time towards creating a social media personality outline.
There are multiple identity combinations that businesses might use to increase brand visibility and converse with customers.
Can your assistant teach you this?
Santa Rosa Web Design company Forward Motion Studios can help you find the right social media voice and platform to share your company brand. We also teach classes in Social Media 101 for Businesses. Stop by http://forwardmotionstudios.com/socialmediaseminar.html and registered to be notified when we will be holding our next series of classes.
You can also call us at 707-578-1390 to schedule a private social media consultation.
Just remember to learn social media fundamentals from a professional, then find what works best for your business and apply it!
About Forward Motion Studios
Forward Motion Studios™ is a Santa Rosa Web Design company that builds, hosts and supports custom websites for businesses. This includes simple, brochure-like web pages to highly complex, software and database-driven eCommerce websites with B2B shopping carts.
Contact us for a free estimate / consultation by calling 707-578-1390.
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